Letters from a Founder is a newsletter on entrepreneurship philosophy for people building toward freedom alongside a 9-5. One idea, once a week, under 1,000 words.

Who am I?

Geiranger

Hi. I'm Kevin.

Who am I?

I'm still figuring that one out.

Knowing yourself is the beginning of all wisdom.

—Aristotle

In the meantime, I'll tell you the story of how I got here.

The literary genius of a four-year-old (not really)

J.K. Rowling's got nothing on Eat Food Dragon

In 2007, I started writing short fiction stories.

Well, to be more accurate, I didn't physically write them myself. My handwriting was too bad to do that.

So I told my mom what I wanted to write, and she'd scribe it for me (Thanks, Mom!) into my Blue Bear notebook, fully equipped with Halloween pumpkin stickers.

I ended up writing hundreds of short stories, including the world-renowned Eat Food Dragon (pictured above). This complex piece details the ontological relationship between a newly born being and the deeply human compulsion to orient oneself toward familiar warmth amid the vast indifference of an unknown world.

In other words, I wrote a story called Eat Food Dragon, where the dragon does not eat any food in it.

I've loved writing ever since.

More writing shenanigans

Eventually, I graduated from writing seven-sentence fiction pieces with no moral of the story.

  • Personal blog: In 2017, I created a WordPress blog called Pierce The Heavens Project, where I wrote about the future of space propulsion.
  • Gold Key award: In 2018, I submitted the beginning of a sci-fi novel to a Scholastic writing competition. It was about artificial intelligence (yes, this was way before ChatGPT) and the singularity, titled Beyond Gender. The piece won a Gold Key award.
  • Medium: In 2021, I started publishing Medium Stories. Over the course of 5 years, my pieces garnered over 120,000 views.

Of course, none of these writing ventures even came close to the laud received by the legendary Eat Food Dragon.

Wasting my 5-9

I followed the conventional route.

You know. The "go to school, get good grades, get a corporate job" route.

It didn't take long for me to get comfortable. Too comfortable.

After getting home from work, I'd immediately do one of three things:

  • doomscroll whatever garbage the YouTube algorithm threw at me
  • hop onto whatever video game my friends were playing
  • open up OSRS and AFK redwoods

All the way until bedtime.

It felt normal. After all, everyone else was doing the same thing, right?

Little did I know, wasting my 5-9 was slowly but surely wasting my entire life.

The video that changed my life

On July 19, 2024, a video popped up in my YouTube feed that would change my life:

“30 Years of Business Knowledge” by Simon Squibb.

It exposed me to the world of entrepreneurship, the idea of creating something bigger than myself, and building my own path to freedom.

Almost overnight, I stopped playing video games, doomscrolling, and wasting my time.

That video made me realize that my life was meant for something greater.

Failing my first business

Spurred by motivation from Simon's YouTube video, I hastily launched an online business in early 2025.

About what?

Writing, of course!

And since every person with a laptop and a LinkedIn was calling themselves a ghostwriter, I made the completely original decision to do the same thing.

I launched a ghostwriting agency, targeting online fitness coaches to help them kickstart their email marketing funnels (I picked that niche because I'm a huge fitness junkie).

It took me six months, but I eventually landed my first big paid client. Woohoo!

But something didn't feel right.

I wasn't enjoying the client work I was doing. I wasn't passionate about the business model.

"But wait, I thought you were passionate about writing, Kevin!"

No, not exactly.

I love writing. I wouldn't call it my passion.

I've been writing for so many years because I love writing for writing's sake. Not because I'm deeply entrenched in the writing industry. Not because I'm up late at night, thinking about what kind of inefficiencies or pain points I could solve in the writing market.

Simply put, passion is about obsessing over a market's problems. Love is about doing something for its own sake. Running a business requires the former, and I only had the latter.

And so my business sputtered along for another 6 months, making no meaningful progress past that first big win.

In early 2026, I decided to stop my ghostwriting agency to pursue new business ideas.

Which leads us to today.

Today

I'm not sure where my path leads.

  • Will I be testing new business ideas for the next 10 years, without a single success?
  • Will I give up on my dreams of entrepreneurship and resign to doomscrolling my 5-9?
  • Will I affect LeBron's legacy? (I hope this one comes true.)

Again, I can't say for sure what will happen next.

But I'm okay having that uncertainty about the next phase of my life.

If you always knew what was coming next, wouldn't that take all the fun out of living?

Here's to not knowing. But trying to figure it out anyway.

—Kevin

If my story resonated with you, I'd love to have you join my journey.

Enter your email below to get one insight on entrepreneurship philosophy, once a week, under 1,000 words, delivered straight to your inbox.

No spam. You can unsubscribe at any time.